Advertising Strategies – Mobile device use has been on the rise for some time, but the lifestyle pandemic has accelerated the trend. The proliferation of cell phones has given people even more opportunities to interact with the world from the comfort of their own homes, a habit that shows no sign of slowing down. This ever-evolving and growing mobile world we live in has increased the need for Advertising Strategies direction for mobile advertising. To engage mobile consumers, we need to understand how they use their cell phones to live, work, socialize and relax.

What do we need to think about today’s mobile consumers?

The first thing to consider is the growth of video viewing on mobile devices. More and more people are watching video content on their cell phones, such as live sports broadcasts or a few words from their grandchildren. In fact, the average American adult watches 30 minutes of video on their mobile device every day.

Online shopping on mobile devices is also on the rise, with App Annie predicting that mobile shopping will grow 40% by 2025. The more consumers know about shopping on their mobile devices, the more they will expect from the app experience. Personalization is key According to Adweek research, personalized Advertising Strategies can increase cost-effectiveness by 30%.

More and more people are also using their cell phones to play games and create their own content. Monetization opportunities for this trend are also growing, and user-generated content is the gold standard for advertisers who want to make an impact using authentic and credible voices. 5G will provide a richer mobile experience, supported by more data and delivered faster.

How do you engage consumers with mobile advertising strategies?

The benefits of mobile advertising are greater than ever, given the new and improved methods used to navigate people’s lives. Against this backdrop, when considering how to do mobile advertising, advertisers should abandon what has worked in desktop advertising and focus on more effective conversion tactics using mobile-specific analytics. This starts with.

1. Understanding the consumer.

Today’s consumers are unique. To get their attention, it’s important to understand where they spend their time, who they are and how they behave online. Where do customers come in contact with your brand, such as whether social media users are checking the news or buying a blouse? Understanding mobile device habits will help you develop a targeted strategy with compelling mobile-friendly creative.

2. Make sure your ads are compatible with mobile devices.

Of course, mobile ads shouldn’t just follow the desktop ad model. Mobile advertising requires different timing and attention to how consumers scroll up and down on mobile devices, how CTAs are manipulated, how ads are displayed on mobile devices, which fonts are most readable on mobile screens, etc. The average user switches from one app to another when using a cell phone, so it’s important that messages are short, clear, and to the point.

3. Use video and voice search

Video is the bread and butter of mobile advertising strategies. The popularity of video will determine which content will be successful on mobile devices and how advertisers can monetize that content. By 2021, Livestream’s consumer spending on content alone will reach $3.7 billion. Voice search is also essential for mobile advertising, with 71% of consumers preferring to use voice technology instead of typing.

4. Make everything omnichannel

While we welcome the mobile lifestyle of today’s consumers, we should always keep in mind how multichannel their lives are. Today’s consumers are omnichannel users and shoppers. This is especially true in an actual shopping situation. Many shoppers still prefer to shop at their desks. With retargeting campaigns for all devices and automated campaigns that better track users who have left their carts, your brand can’t afford to lose them.

Mobile advertising is a powerful way for your business to connect with consumers wherever they are. In addition, mobile advertising attribution can be regularly repeated and optimized for maximum effect. It’s no longer enough to simply replace desktops with mobile; a unique mobile approach is needed. Mobile advertising strategies require a unique approach.