There is a need for more advertising spending and a better understanding of new channels, platforms, and privacy rules among stakeholders in the online Digital Marketing Agency sector. Digital marketing agencies are increasingly outsourcing brands’ marketing and digital advertising online. Due to their institutional knowledge and in-depth expertise, agencies are in a better position to ensure effectiveness and results. By outsourcing digital advertising to an online digital marketing agency, brands can expand their internal teams and gain access to expertise, tools, preferred pricing, and exclusive partnerships. Among other benefits, these are listed below
Having access to talent.
Due to the rapid growth of the Digital Marketing Agency industry over the past decade, companies of all sizes have had difficulty recruiting quality talent. Branded companies are especially susceptible to this. When you partner with an agency, you can access talent across a range of disciplines, such as operations, planning, innovation, and strategy. It is our mission to serve as your eyes, ears, imagination, strategists, and team players. A good online digital marketing agency understands your bottom line and believes your success is their success.
Share accountability with third parties
Accountability allows you to keep up with your agency’s team. You can keep in touch with your strategist to discuss the effectiveness and offer ideas for changing current campaigns. This means you can make sure your agency partner knows the right tactics and will use them. You have someone in charge of your digital marketing strategy and the numbers behind it. If you’re not reaching your target audience or the cost per lead is going up, it’s your agency partner’s responsibility to find out what’s going on and why.
Keep On Top Of Changes In The Industry
Trying to keep up with changes in marketing, especially those related to new channels, privacy rules, and avoidance of third-party cookies, can seem like an endless game of catch-up. Just when you think you’ve caught up, you’re already behind. A smart marketing agency will be at the forefront of industry innovation and consumer trends to shape your marketing strategy. You can count on regular contact with your agency team and regular participation in calls and presentations to make sure you and your team have a good understanding of the industry and the marketing industry as a whole.
Capturing institutional knowledge
One of the most often overlooked benefits of an online Digital Marketing Agency is access to experienced experts and institutional knowledge working behind the scenes. External partners can look at more scenarios across more brands and industries and communicate that data to clients in the form of recommendations and strategies.
Access to high-value tools and platforms
Great tools exist for digital marketers to gain valuable insights into consumers, website activity, and paid marketing activities. However, these tools often come at a cost. From social listening and social media management tools to marketing measurement, if your team is working on any marketing initiative, you can be sure they have the tools they need to make it happen.
Digital marketing agencies often have specific budgets for technology stacks that include the best tools to manage marketing programs on behalf of their clients. In some cases, you have direct access to the agency’s technology stack. In some cases, you may have limited read-only access. In general, however, you can expect results from the agency’s extensive technology stack in the form of productivity, insight, and marketing spend efficiency.
Cost savings and improved pricing
The cost of hiring a marketing team with specialized skills can be staggeringly high, especially if recruitment goes wrong or additional skills are quickly required. A prudent digital marketing agency will have a full-time team of experts and staff your account based on how many hours of their resources are required each week. In this case, you only pay for what you need, rather than sending a full-time team. Online digital marketing agencies also often have pre-negotiated rates with media buying platforms and data partners. Using an agency gives you access to platforms and partnerships with high barriers to entry and saves you money on implementing marketing campaigns.
Should you hire an online digital marketing agency? Or is it better to do it all in-house?
You may be asking yourself these questions. If so, it’s important to consider the pros and cons of an outside partner and consider potential partners through the lens of what’s most important to you, your team, and your business. Marketing companies don’t just create banner ads or write strategies. They know what consumers want and work hard behind the scenes to make sure your products, ideas, and services are at the top of their minds and search queries.
At Digital & IT Solutions, we are a digital marketing agency with a proven and experienced team capable of meeting your external partner needs. We help marketers realize their full digital marketing potential through access to teams, tools, analytics, and unparalleled performance.