When it comes to the best advertising platforms for travel, social media takes the lead in the new digital age. After all, to see is to believe. But frequent algorithm updates, oversaturation and shorter attention spans are some of the problems social media advertisers face when trying to gain traction with organic posts alone According to Hootsuite, organic posts on Facebook pages have an average engagement rate of 0.07%, reaching only 5.5% of subscribers. Fortunately, that doesn’t mean it’s time to abandon organic posts.
Organic posts remain a smart online travel advertising tactic to build relationships, inspire customers, engage them at different stages of their purchase and provide personalized customer service and support. However, advertisers are finding it difficult to drive conversions, get new deals or get leads through organic posts alone. This is where paid social media advertising joins the equation. Paid social media advertising complements organic social media posts because it fills in where organic posts fall short. This is why travel advertisers need to use both components to make their advertising efforts worthwhile.
Suggestion for growing Social Media
If you’re ready to take advantage of paid social media advertising, consider the following seven best practices to set your advertising campaign up for success.
1. Separate your posts into “organic” and “paid” posts.
2. Repurpose successful organic posts.
3. Use current followers to target new followers.
4. increase the variety of paid posts.
5. Consider retargeting.
6. work on automation.
7. prepare to stop using third-party cookies.
Basic Social Media that you can use
Do you want to try your hand at paid social media advertising? Here are some of the most attractive sites for travel advertisers to find the right audience.
With more than a third of the world’s population using Facebook, it has become a social media hot spot. Facebook allows users to share all kinds of content, including videos, reviews and events. In particular, Facebook’s advertising features make it easy to get started and see the effectiveness of your ads.
With its focus on visuals, Instagram is the ideal social site for travel brands. Four in 10 millennials use Instagram to decide where to go on their next vacation. On Instagram, be sure to use hashtags. It’s very important. You’re also free to generate paid promotional content from user-generated content from your biggest fans.
When people want to talk about their travel experiences, they turn to Twitter. Social Insights research shows that about half of all travellers are influenced by Twitter recommendations and ramblings, so as with Instagram, check trending hashtags on Twitter and use the insights to ultimately better justify your paid social posts. Use.
Images of travellers everywhere on Pinterest. If you want to draw people’s attention to your brand or destination, Pinterest is the place to go. Another advantage of advertising on Pinterest is that it’s not as saturated as other social networks.
The newest entrant in the social media scene, TikTok has a growing audience and an evolving advertising platform, and as part of TikTok’s organic and paid advertising, you have to be engaging and appealing with imagery and themed videos. There is a need.
Fortunately, the potential to go viral makes it worth a try, especially if you are targeting Gen Z, Millennials, or Gen X under 50. So jump in and get started. The sooner you get started, the sooner you’ll find a way that works for your brand, and Digital and IT Solutions is here to help. Contact us to get started with travel advertising.