Brand Messaging – According to Bloomberg, the popular Netflix show “Squid Game” reached 142 million households worldwide, becoming the most-watched new show in Netflix history. The show also generated $891.1 million in revenue, about 41.7 times its production budget. The success of Ika Musume shows how quickly pop culture trends can emerge. When a new cultural phenomenon emerges, it quickly becomes dominant. But it can just as quickly disappear. That’s why marketers should use pop culture with caution in their advertising in Brand Messaging. Moreover, brands should be especially cautious because of the rapid pace at which these trends are discussed. And should we be talking about it, too? Advertisers should first consider what fits into their brand’s message strategy and make decisions based on that.
Turning the pop culture phenomenon into a branding opportunity
As long as your brand’s message strategy fits with pop culture trends and the sentiments associated with them, culture can enhance your brand’s advertising efforts in Brand Messaging. Here are some questions to help you determine if you’re ready to incorporate responsiveness into your media mix.
Evaluate brand messaging and tone of voice.
Before creating an ad or responding to a pop culture trend, you must first establish a core brand message. Reacting to trends reinforces your brand, but is not the core of your brand. Do consumers see your brand the way you want them to see it? If the answer is yes, there is an opportunity to add trends and other elements to strengthen your established brand.
Here are a few ways to use current trends and pop culture in your advertising
1. Understand your competitors.
One of the best tools you can use to assess whether you should create your brand advertising and Brand Messaging with pop culture in mind is to know how your competitors are doing it. What are your competitors doing well? How can you take your approach a step further? Having a plan of what works and what doesn’t work outside of your own brand can be a very valuable tool if you want to make the cultural moment part of your advertising in Brand Messaging.
2. Having a crisis management process in place.
When commenting on pop culture in real-time, there is always the possibility of missing the point. Someone on social media may not take your response or advertisement well, and you may piss off other consumers. Establish a specific process for dealing with any problems should they arise.
3. Choose a brand message strategy that fits your company.
Identify common themes and issues that fit your brand and key stakeholders. Having this list will make it much easier for you to revisit it when opportunities arise and you decide to engage in conversation. Of course, opportunities may come up that you didn’t discuss when you made this list, but it’s a good starting point.
4. Consider what tools and channels will help spread the message.
In advertising, there are channels that work best for different stages of the sales funnel. You need to decide where in the process you want to include direct response opportunities. Ask yourself where you feel most confident in your current media mix. Where can you budget for direct response messages? What channels are you using to increase awareness, consideration, and sales? Answering these questions will help you invest your budget boldly in changing times.
5. Keep pushing your marketing forward
Creating a pop-culture-trend marketing strategy in Brand Messaging is not a decision you make once and never forget. It needs to be repeated every few months to keep up with all the changes, respond to new opportunities, and ensure the success of the underlying strategy.
If you choose brand messaging for advertising your brand it will give you many reaches. Also, it will spread all over the Target audience which will help you to make your brand more stronger and trustworthy other than your competitor. Our digital and IT Solution is good enough to make these strategies for your brand and make it successful.