Video content accounts for more than 82% of all Internet traffic, and YouTube is the most popular video platform with more than 2 billion active users.

Because video is an important channel for marketers, it’s important to know how to use YouTube for your business. This article explains everything you need to know about creating a YouTube channel.

Failing to create a new channel?

If you get a “This action is not allowed” message when you try to create a channel, you may be using an old version of the YouTube app.

Here are your options for how to proceed

1. Update the YouTube app on your device
2. Create a YouTube channel using the browser on your computer.

How to Create a YouTube Channel

Creating a well-managed YouTube channel with consistent content can help your business grow, but it’s just as important to do it right. Here are step-by-step instructions on how to do it.

1. log into your Google account.
2. create a new YouTube channel using your Google account.
3. go to the “Customize Your Channel” page. 4. 4.
4. Add basic information to your channel to make it easier to find. 5. 5.
5. Upload branding elements to your channel.
6. profile image
7. banner image
8. video watermark.
9. Customize more advanced layout options.
10. add videos and optimize them for search.

Optimizing your channel for discoverability is just the beginning. Once you’ve started adding videos, you can make it easier for users to discover them by optimizing them for search.

But it’s not just a matter of giving your video an accurate, clear, and concise title (although that’s important too). Listed below are some of the most important things to optimize on YouTube.

Some Important Steps

Step 1: Create Your YouTube Channel

The first step to creating a YouTube channel is, of course, creating your own channel! Create your channel – if you’ve used YouTube before, even as a viewer, you probably already have an account – a YouTube account is necessary for commenting on videos, subscribing to channels, and creating playlists.

Step 2: Set up your YouTube channel

As you can see, your YouTube channel starts out as a blank canvas, so the next thing you want to do is tweak it a bit!

Start this process by selecting the “Customize Channel” button on your dashboard. This will automatically take you to the YouTube Creator Studio.

Step 3: Add videos and optimize your channel

Now that you’ve set up your channel, it’s time to start uploading content. To upload your first video, go back to your channel home page and click Upload Video.


When searching for videos, one of the first places is the title. It is often the title that determines whether or not the viewer will move on to watch the video, so the title should not only be compelling, but also clear and concise.


Remember that viewers came to watch the video, not read a lot of text. Also, YouTube only displays the first two or three lines of text, which is about 100 characters. So make sure your description puts the most important information upfront.


Using tags not only informs viewers about the content of your video but also helps YouTube understand the content and context of your video; YouTube can link your video to similar videos, which can expand the reach of your content. However, as with titles, don’t use misleading tags. In fact, Google can penalize you for doing so.


Choosing a category is another way to group videos with similar content on YouTube – but it may be easier said than done; the YouTube Creators Academy suggests that marketers answer the following questions to consider “thinking about what works well in each category” they are considering.

– Who are the top creators in a given category?
– What are they known for and what are they good at?
– Is there any pattern between audiences of similar channels in the category?
– Do videos in similar categories share qualities such as production quality, length, or format?


Now that you’ve officially created a YouTube channel and know how to optimize your content for discoverability, visit our collection of resources for more information on how to use YouTube for marketing.