Email marketing is a form of marketing that can make the customers and audience on your email list aware of new products, discounts, and other services. It can help make your customers aware of your latest items or offers by incorporate it into your marketing automation efforts. It can also play a important role in your marketing strategies and tectrices with lead generation, brand awareness, creating relationships or keeping customers engaged between purchases through different types of marketing email.

Also Read: How To Create Email Campaign With Mailchimp

It can also be a softer sell to educate your customers on the value of your brand or keep them engaged between purchases. It can also be anything  in between.

What is the uses of Email and online Marketing?

  • Cost- effectiveThe costs of email marketing can be much under than many other forms of marketing. There are no advertising fees, printing, posters or media costs.
  • Permission-based – Your marketing list will be made up of people who have actively chosen to receive email communication and interface from you. Customers who are authentically interested in your products and or services are more likely to engage with your business.
  • Flexible design – You can send plain text or attach files – whichever suits your message best. A choice of design and pattern options gives you scope to shuttle your business branding.
  • Scalable – Email marketing can be used to reach large customers or smaller targeted lists.
  • Personalization and segmentation – With online marketing you can customize personalize messages. You can also segment your marketing list, so that your customers receive messages from you that they are interested in – this will to boost their engagement with you.
  • Shareable – It’s easy for people to forward and share your email content, building domination our character by word-of-mouth or viral marketing. This may help to new customers to become followers of your brand.
  • Conversions and increased sales – If you have a new  promotion people can click on links and follow your call to clicks  immediately. Email marketing and agency is also successful at every stage of the buying process.
  • Environmentally friendly – Email marketing services is best for the environment than digital marketing by postal mail because nothing is printed or posted.
  • Time saving – Through automation you can trigger emails to be sent to customers based on an action they have performed on your website send a welcome email when a user signs up to your website, or issue an email offering a discount  encourage if use deserted an online shopping cart. Once you have developed a arrangement you can reuse for  several email campaigns.   
  • Real-time marketingThrough online marketing you can connect with audience  in real-time. Using automated actives , such as recent purchase or shopping cart abandonment, you can reach the right customers and audience , at the right time, in the right place and with the right offer.
benefits of email marketing

Benefits of Email Marketing 

  1. Targeted and personalized content
  2. Increased traffic to your websites.
  3. Stronger customer relationships.
  4. Build excitement and credibility.
  5. Optimize your time and budget.
  6. Metrics to learn what works.
  7. Better brand recognition.
  8. Establish authority.
  9. Boost sales.

Types of Email Marketing 

  • Promotional online Marketing

Email and online marketing campaigns are used to promote outstanding offers, new product releases, gated content and blogs like eBooks , and your brand at large. 

Promotional emails have a clear call to action. The call to action represents the specific action you want the reader to take, whether it’s visiting a page on your website or using a coupon to make a purchase.

  • Informational online marketing 

Informational emails could also be about modifications and moderation  to terms and conditions or other legal agreements, as well as statements to comfort subscribers in light of current developments in the industry or global events. More recently,  the current coronavirus pandemic has caused many brands to continuously update their clients email about how they are adapting to the ever-evolving situation.

  • Re-engagement online Marketing 

Re-engagement is a technique used by marketers to reach out to leads who were at some point attentive in and engaged with their company, but have now gone cold. The goal of re-engagement leads, quite simply, is to ignite that spark in the relationship once more!