Digital Marketing Campaigns must tie the various elements together to achieve overall business goals. With consumers constantly interacting with and digesting media, it can be difficult for advertisers to know exactly where to invest their advertising spend.
So as you consider and decide where to invest in digital media, you may be wondering how to make your campaign most effective. How you approach your digital advertising plan should be directly related to your business goals, and a one-size-fits-all approach won’t work. However, successful digital marketing campaigns have some commonalities. On this page, you’ll find the steps you need to take to ensure a successful digital marketing campaign.
1. Realistic (and clear) goals
As mentioned above, your digital advertising strategy must be aligned with your business goals. Set realistic (and not unattainable) goals before embarking on a marketing campaign. What do you want to achieve with digital advertising? Brand recognition? Lead generation, increased rankings on Google? Does form lead? Conversions?
You don’t have to limit yourself to one goal. For example, you can often aim to increase your brand awareness as well as your search engine rankings. That way, you’ll know where to best focus your attention. This will help you stay on track in your digital advertising campaign, as well as tell you where to best spend your time and resources.
2. Appropriate KPIs
Successful digital marketers define an overall goal and then direct their attention to achieving it. Enter: KPIs that should be used as short-term benchmarks to achieve the long-term goals you’ve set for your brand.
If the goal is to increase brand awareness, KPIs could be increased website traffic, increased impressions, increased social engagement, etc. If the goal is specific conversions, KPIs can be increased click-through rates, decreased direct return rates, increased site traffic, etc. Think of KPIs as pieces of a puzzle, and when they all work together (or are achieved), you get the puzzle of a successful digital marketing campaign. The key to success is to establish KPIs that are relevant to your business.
3. Defining target audiences
The appealing feature of digital advertising is the ability to target audiences. Gone are the days of sending your message around the world and hoping it reaches the right people. With digital marketing solutions like programmatic digital advertising, you can reach the audience you want, on the platform you want, at the time you want.
The key to a successful campaign, however, lies in defining your target audience. (Digital advertising partners can help you more clearly define psychographics, demographics, etc.) Nonetheless, it’s helpful to have a general idea. Are you targeting business professionals? Mothers? Baby boomers? People, who like reality TV shows?
4. Channel Diversity
The most successful digital marketing campaigns are on channels that work toward a common goal. You may have a channel that you’ve been using for the past few years, and you’re comfortable working on it. However, it may not be the best option for reaching your overall goals, meeting KPIs, and targeting a specific audience.
A successful strategy may require adapting to new channels, splitting budgets between different channels, or investing in new channels like digital audio or email marketing. Successful Digital Marketing Campaigns include media that continues to work toward a common goal.
5. Creating strategic content
Consumers expect certain types of content from brands depending on where they browse. Social media is a forum on which to explore, while websites are used for more in-depth research, answering questions, and communicating with online reps. Email marketing boosts sales and cross-sells.
Successful digital marketing campaigns match content to these concepts. Targeting features in digital advertising help you reach your audience at the most appropriate time to buy. However, if the message doesn’t match what stage of the customer journey it is at, it will be a missed opportunity.
Building a successful Digital Marketing Campaigns
A successful digital marketing campaign requires many different elements. And no aspect should be overlooked. It’s easy to get confused about the requirements needed to start a digital advertising strategy.
If you don’t have the manpower and time resources of your own to invest in the necessary complexities, consider working with a full-service digital marketing agency. Whether it’s media planning and strategy, research and analysis, social advertising experts, or digital media buyers, digital marketing agencies are designed to help you achieve your goals and support your overall business objectives.
Digital Advertising partners for success
Digital and IT Solution understand that no two companies are alike. That’s why we can offer flexible online marketing solutions tailored to your needs. As a full-service digital marketing partner, we develop digital media strategies across channels such as CTV, display, social media, search, partnerships, and influencers. Our managed services solutions allow brands to quickly scale media buying across search, social and programmatic networks. Our self-service solution also allows brands to access a programmatic self-service Digital Marketing Campaigns platform, putting the power in the hands of their internal advertising team.
We know the challenges brands and agencies face, and Digital and IT Solution’s different levels of service allow agencies to strengthen their media client experience and brands to quickly scale their media buying. Digital and IT Solution to learn more about how we can help your brand run successful Digital Marketing Campaigns. Please contact us to see how we can help you.